You may have seen us call ourselves "slow fashion" and maybe a little curious as to why or what it means but first here is an idea of what "fast fashion" is;
Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed.
Good on You
"Fast fashion” is a term used by fashion retailers to describe inexpensive designs that move quickly from the catwalk to stores to meet new trends. As a result of this trend, the tradition of introducing new fashion lines on a seasonal basis is being challenged. Today, it is not uncommon for fast-fashion retailers to introduce new products multiple times in a single week to stay on-trend.
An approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers.
Therefore, "slow fashion" is awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and value fair treatment of people, animals, and the planet. We're not saying we saints at this, but we do try because the dismissal of your purchased clothing and desire to constantly buy and buy, is causing great damage to our climate.
You may think your transportation habits are the biggest personal contributor to climate change, but the fashion industry is more devastating to the planet than the airline industry. One recent study found that apparel and footwear accounted for 3,990 million metric tons of carbon dioxide in 2016, which is more than 8% of global climate impact. Another found that the manufacturing of textiles—the majority of which goes into clothing—accounts for 1.2 billion tons of greenhouse gas emissions annually, which is more than all international flights and maritime shipping trips combined. So the carbon footprint of your closet is larger than you might think—but now, you don’t have to guess what it is.
“While it’s universally known that fashion pollution is a problem, we were surprised to find that most consumers don’t think their clothing choices matter. The reality is, to change course, both brands and consumers need to take action and make positive changes,” said Erin Wallace, our VP of Integrated Marketing at ThreadUp.
If you're like me you're probably wondering "Ok if fashion pollution is a problem, then where do all the clothes from stores like H&M, ASOS, or even F*shion N*va (I try to not to cuss on here) go when they don't sell each season?!". Good question, they burn them. In 2017 H&M was accused of burning over 60 tons of deadstock.
Companies like Forever 21 and Zara process a million pieces of clothing every day. The fast-fashion business model demands quick production times. This results in terrible working conditions, low-quality clothing, and tons of waste.
Which is done on purpose.
Stores like H&M and Zara design poor quality clothing on purpose. It’s part of a strategy called planned obsolescence.
Fast fashion brands make clothes so they go out of style, lose shape or fall apart quickly. This forces you — their customer — to buy more clothes more often. For these companies to get richer, they have to keep this twisted cycle going. Selling cheap clothes equals more profits.
So, where does PB fall under all of this? Slow Fashion.
We don't care about trends or what's "in", we care about longevity, craft, pay wages, waste, and class. Think of us as a chic sit-down restaurant that will feed you well as opposed to Mcdonalds. Remember, anything fast can't be good.
If you're thinking about your fashion footprint, ThreadUp created a quick test that can show you how your closet measures on the world waste ruler. Take it here.